A Study on Consumer Preference towards Household Electronic Products from Retail Shops in Thoothukudi District

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Author : Dr. A. Aruna Devi, M.Deena

Abstract : This paper discusses the buying behavior of consumers from retail shops in Thoothukudi District. Retail shops play a vital role in increasing the volume of sales of household electronic products. This paper elaborately discusses how far the repeated advertisement helps in inducing the purchase among consumers. It also analyzes whether attractive packages have any influence on buying behaviour of the consumers, above mentioned things are all the various events going to be analyzed in this paper.

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