A STUDY ON IMPACT OF CELEBRITY ADVERTISEMENT IN MEDIA WITH REFERENCE TO CONSUMER PRODUCTS IN TIRUNELVELI DISTRICT

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Author : Dr. A. Aruna Devi, S. Selvakumari

Abstract : In modern marketing world companies are introduce and promote the product in the market. In that promotion the enterprises use the celebrity to intimate the advertisement because the consumer wants to attract with the advertisement by using these methods. The study focuses on impact of celebrity advertisement in media with reference to consumer products in Tirunelveli district. Throughout this study 184 respondents are taken. Statistical analysis tools like percentage analysis, chi-square test, Anova. The result indicates that impact of celebrity in advertisement is increase in rural

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