A STUDY ON IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR IN TIRUNELVELI DISTRICT

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Author : Dr.(Smt)N.Kamala, Smt. S.Arumuga Selvi,

Abstract : Advertisement plays an important role in the marketing field. Nowadays people's mind set will be changed so that a particular product will not be advertised means all of us are considered that the product is not a standard one. This study analyzes the various opinions towards advertisement in the consumer’s point of view. This research considers 60 respondents as sample information collected from them and analyzed through the spss package. The main objective of the study is to know about how advertising influences consumers' mind to purchase the products. Various statistical tools like Garrett’s ranking technique, likert scale and paired T test used to analyse the collected data. This study concludes that advertisement creates a strong emotional impact in the mind of the consumers. That is consumers believe the advertisements contents so the creators responsibility is increased in the way to display the real one in their advertisements. Keywords: Consumer attitude, Media, technology, buying behavior.

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